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On practical methods of stimulating the creative process. About how they increase the conscious control of the thinking process and the intellectual component of creativity in any field of activity. This book is a response to the challenge of the time about the need to know the nature of creativity and teach a person to manage their intellectual activity. Developing the possibilities of the famous theory of inventive problem solving (TRIZ), created by G.S. Altshuller, the authors have developed a unique methodology for the formation of creative thinking as a conscious, purposeful and controlled process. The proposed TRIZ tools make it possible to successfully solve problems of any complexity that arise in production, economics, management, education, and marketing.