Details

Cindy Alvarez's book How to Build a Product That People Buy complements, expands and details the innovative ideas found in the international bestsellers Four Steps to Insight by Steve Blank and Starting a Business by Eric Rees. The novelty of Alvarez's approach is that she successfully extends customer development beyond the start-up segment. The Lean Customer Development method she proposes is applicable to companies of any size, from newly created companies to established market leaders. After reading Cindy Alvarez's book, you will master the strategy and tools for solving the critical problem of modern business - how to reliably test your hypotheses and enter the market with a product that is demanded by customers.