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Not all the tasks that life sets before us can be solved with the help of logic. Sometimes the skill of sequential thinking instilled in us in childhood turns out to be useless, because it is required to use a different type of thinking - creative, or lateral. Using the mental techniques of Edward de Bono, the world famous developer and popularizer of the lateral thinking technique, is effective in business, creativity, and personal life. The ability to think flexibly, look at a problem from different points of view and find a solution before others are skills that are essential today, without which one cannot achieve personal and professional success. The author reveals many secrets of the lateral thinking technique, showing with concrete examples how exactly it works. The book, which helps to learn how to cope with the puzzles that life throws at us every day, is addressed to the widest range of readers.