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It is believed that if you are capable and talented, graduated from business school or received an MBA, then this is enough to move up the career ladder. But why are you not being promoted despite your efforts, experience and leadership potential? Sylvia Ann Hewlett, a labor economist, says it's important to learn how to present yourself. From the book you will learn how to behave so that others see you as a leader. There are three components that make up the "look of a leader": authority, communication, and appearance. The author examines each of them in detail, gives examples from different areas of business, analyzes typical mistakes and gives practical advice. The strategies suggested here will help you create, grow or improve your personal brand. This way you can get what you really deserve.