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If you have a business, then there are customers with whom certain relationships have already been built. But are you using this resource to its full potential? The fact is that when a business and a client interact, energy arises, but not everyone understands exactly how it should be used. From the new book by Evgeny Shchepin you will learn everything about the energy of the client and how to make your business truly successful thanks to it. The author managed to collect and analyze many years of experience of various Russian companies: from a small sanatorium in Sochi to the Yandex.Taxi service. You will learn how to motivate employees to work productively with a client and how to understand what a client really wants, learn how to deal with consumer terrorism, stop being afraid of criticism and start using it constructively for the good of the company. And finally, figure out how to build a company with a service that people fall in love with and sincerely recommend.