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Do you want your creativity to be recognized? So that people use your product, forgetting about the offers of competitors? And to make your content delight the target audience? To make people realize the usefulness of your research? Would the person you're in love with pay attention to you? For your students to put down their gadgets and open their mouths to listen intently to what you are saying to them? If you answered yes to at least one of these questions, this book is for you. Ben Parr, Founder and Managing Partner of Dominate-Fund, a startup investing venture capitalist, publicist, journalist, and social media and technology researcher, shares the whimsical nature of our attention and offers practical ways to capture it for any audience—anywhere. field of activity or situation.