Details
Brazilian Telenovelas and the Myth of Racial Democracy
Critical Studies in Television
97,99 € |
|
Verlag: | Lexington Books |
Format: | EPUB |
Veröffentl.: | 01.04.2012 |
ISBN/EAN: | 9780739169650 |
Sprache: | englisch |
Anzahl Seiten: | 150 |
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Beschreibungen
<span><span><span>Brazilian Telenovelas and the Myth of Racial Democracy</span><span>, by Samantha Nogueira Joyce, examines what happens when a telenovela directly addresses matters of race and racism in contemporary Brazil. This investigation provides a traditional textual analysis of </span><span>Duas Caras</span><span> (2007-2008), a watershed telenovela for two main reasons: It was the first of its kind to present audiences with an Afro-Brazilian as the main hero, openly addressing race matters through plot and dialogue. Additionally, for the first time in the history of Brazilian television, the author of </span><span>Duas Caras</span><span> kept a web blog where he discussed the public's reactions to the storylines, media discussions pertaining to the characters and plot, and directly engaged with fans and critics of the program.</span></span><br><span></span><br><span><span>Joyce combines her investigation of </span><span>Duas Caras</span><span> with a study of related media in order to demonstrate how the program introduced novel ideas about race and also offered a forum where varying perspectives on race, class, and racial relations in Brazil could be discussed. </span><span>Brazilian Telenovelas</span><span> is not a reception study in the traditional sense, it is not a story of entertainment-education in the strict sense, and it is not solely a textual analysis. Instead, Joyce's text is a study of the social milieu that the telenovela (and especially </span><span>Duas Caras</span><span>) navigates, one that is a component of a contemporary progressive social movement in Brazil, and one that views the text as being located in social interactions. As such, this book reveals how telenovelas contribute to social change in a way that has not been fully explored in previous scholarship.</span></span><br><span></span></span>
<span><span><span>Samantha Nogueira Joyce's </span><span>Brazilian Telenovelas and the Myth of Racial Democracy</span><span> traces the representations of Afro-Brazilians on television, culminating with the telenovela </span><span>Duas Caras </span><span>(2007-2008), and reveals how telenovelas contribute to social change in ways that have not been fully explored in previous scholarship. It also provides a comparative analysis between the representation of Blacks in Brazil and in the United States while it tracks the dynamic process through which </span><span>Duas Caras</span><span> worked to debunk the myth and ideology of racial democracy in Brazil.</span></span><br><span></span></span>
<span><span><span>Chapter I – Episode 1: And Let There be White</span></span><br><span><span>Chapter II – Black Flows: Duas Caras / The Legacy of Whitening and Racial Democracy</span></span><br><span><span>Chapter III – "My Little Whitey" / "My Big, Delicious Negro:" Telenovelas, Duas Caras, and the Representation of Race</span></span><br><span><span>Chapter IV – </span><span>Deu no Blogão</span><span>! ("It was in the Big Blog!"): Writing a Telenovela, a Blog, and a Metadiscourse</span></span><br><span><span>Chapter V – </span><span>Duas Caras</span><span> as a New Approach to Social Merchandising</span></span><br><span><span>Chapter VI – Conclusions</span></span><br><span><span>References</span></span><br><span><span>About the Author</span></span><br><span><span>Index</span></span><br><span></span></span>
<span><span><span>Samantha Nogueira Joyce</span><span> is assistant professor of mass communication at Indiana University, South Bend.</span></span></span>